Turn the PromoStandards endpoints you already have into capabilities your existing AI assistants and agents can discover, understand, and use.
Your AI assistant is powerful. But without direct access to your trusted business data, it doesn't know your business.
Essent AI Connect MCP Connector for PromoStandards turns the PromoStandards endpoints you already use for systems integration into tools AI applications can use. Model Context Protocol (MCP) is the AI industry standard for connecting AI applications to business systems. Essent provides a practical, industry-focused way to put that standard to work.
Are you a supplier that doesn't have PromoStandards endpoints?... We have solutions for that too.
Your AI assistant is powerful. But without access to your content, it doesn’t know your business.
You already invested in connecting your organization through PromoStandards protocols. Essent AI Connect extends those capabilities into governed AI tools, giving authorized assistants and agents controlled access to curated, trusted business data while preserving your existing integration work.
AI needs context to make accurate, informed decisions. MCP Connector for PromoStandards gives authorized AI assistants and agents controlled access to your business data through purpose-built tools with promotional products industry context. The examples below show how that connection helps AI answer questions, interpret requests, and guide users through practical next steps.
“Get the status of all open orders for this week.”
“Do any of these orders need attention?”
Use MCP tools to review available order statuses and shipment information. Highlight reported exceptions, missing information, and orders that need follow-up in light of known in-hands dates.
A focused view of open orders and the next steps that need your team’s attention.
“What is the status of PO 123456?”
“What’s the tracking number for this order?”
Use MCP tools to bring together authorized order status, shipment details, and available tracking information. Explain progress and identify any exceptions or missing details that need follow-up.
The facts your team needs to provide an informed customer update.
“I would like to reorder, but in XL.”
“I would like to reorder 500 in each color.”
Starting with the order already being discussed, a capable AI assistant can interpret “reorder,” “in XL,” and “each color” in context. Essent purpose-built MCP tools provide structured order and product details that help it identify the relevant items, check available sizes and colors, and retrieve pricing and inventory. The assistant can ask for clarification where needed.
A natural conversation that turns an existing order into a clear reorder plan.
“I need it by the end of the month.”
“What do we need to confirm?”
A capable AI assistant can carry the requested in-hands date forward as the conversation progresses. Essent purpose-built MCP tools provide available inventory, order, and shipment information to help it assess options and identify lead-time, production, or delivery details that still need confirmation.
A conversation that keeps the customer’s deadline in view as plans evolve.
“What changes if we decorate two locations instead of one?”
Use MCP tools to retrieve configuration rules, quantity pricing, and applicable charges for the product being discussed. Explain how the requested change affects the available pricing components and identify any assumptions or missing information for review.
A clearer basis for preparing and reviewing a quote.
“Find a navy cap for 500 pieces with embroidery options.”
“What would you recommend in its place?”
A capable AI assistant can carry the customer’s requirements into a search for suitable products and alternatives. Catalog discovery tools search an approved indexed database, while other MCP tools provide product details, decoration options, pricing, and inventory to help assess the choices against those requirements and the known in-hands date.
A relevant product shortlist that keeps the customer’s needs in context.
We don’t make decisions in a vacuum. We need context: data, information, and knowledge. We rely on all three to understand a situation and determine what comes next.
AI works the same way. It needs context to understand a request, look up data, retrieve relevant transactions, and reference available business knowledge like policies and procedures.
Essent AI Connect gives AI applications controlled access to approved business data. The MCP Connector for PromoStandards adds promotional products context through purpose-built, AI-optimized MCP tools engineered by Essent. These tools help AI assistants and agents understand the promotional products business so they can provide relevant answers grounded in approved business data and industry context.
Advanced functionality not available through PromoStandards endpoints. Product Catalog tools require access to an existing indexed database or the optional Essent AI™ Data - Catalog service.
Your PromoStandards investment becomes the foundation for new AI experiences across sales, sourcing, service, and operations. Essent AI Connect brings industry context, governed access, and ongoing connector maintenance to the services you already provide.
Enable AI connectivity in as little as one day with ready-to-connect PromoStandards endpoints.
Build on your PromoStandards investment with proven Essent technology and expertise.
Essent maintains the connector as services and AI platforms evolve, helping protect your existing integration investment.
Purpose-built MCP tools give AI the context to work with promotional products, decoration, pricing, inventory, orders, and transactions.
PromoStandards connects supplier systems. Model Context Protocol (MCP) is the AI industry standard method for AI applications like ChatGPT, Claude, and Copilot to interact with systems.
API endpoints expose functions. MCP servers expose tools purpose-built for AI, with descriptions that tell an assistant what each tool does, when to use it, and what information to provide.
Essent AI Connect brings these standards together, turning proven PromoStandards endpoints into capabilities that authorized AI assistants and agents can understand and use. Essent adds the industry context, service mapping, and governance that make the connection useful.
Essent AI Connect gives AI controlled access to curated, trusted business data—not open access to your business systems. Your existing PromoStandards endpoints define a purposeful data boundary between AI and the operational systems behind them.
Access is governed by identity, role, and authorization. Credentials remain protected from the AI model, and suppliers control which capabilities and data are available to employees and authorized customers.
Your business data is not used for AI model training unless you choose to use it for that purpose.
Curated data. Controlled access. Governed AI.
AI performs the reasoning. Essent AI Connect governs access and provides business context through data from your PromoStandards endpoints.
Structured supplier data returns through the same connection, giving AI business context without open access to the operational systems behind it.
Authorized MCP-compatible applications for sales, sourcing, customer service, and enterprise workflows.
Business-oriented MCP tools translate authorized AI requests into governed interactions with PromoStandards endpoints. Supplier credentials stay in the connection layer, protected from the AI model.
Curated supplier data made available through approved PromoStandards endpoints, within the permissions established for each connection.
Your ERP, product information, inventory, order management, and fulfillment systems remain behind existing integrations.
Structured responses return through the same connection. Available services and data depend on published endpoints, versions, permissions, and deployment scope.
Essent AI Connect provides purpose-built tools designed for how AI assistants discover, understand, and use industry data. Structured inputs and responses, promotional products context, and efficient token use support accurate, efficient interactions.
Essent maintains the connector as supported PromoStandards endpoints and AI platforms evolve, preserving your existing integration investment.
Help authorized AI assistants and agents answer questions and perform tasks related to products, pricing, inventory, orders, shipments, and account data.
Essent AI Connect provides MCP tools with the context those questions and tasks require. Industry-specific definitions and structured responses help AI understand what the data means and how to use it.
Understand product details, sellable parts, variations, and closeouts. Identify changed records for catalog review.
Bring quantity pricing, decoration locations, decoration options, applicable charges, and shipping into a coherent configuration conversation.
Extend your PromoStandards investment with catalog search so AI can find products that match customer needs. This optional capability uses indexed product data to search and narrow the available options.
Check inventory by product part and location, with future availability where supplied. Give recommendations a factual starting point.
Connect product conversations with supplier-provided images and other available media. Identify assets that have changed.
Retrieve authorized order information and status definitions so AI can explain progress in language customers understand.
Bring shipment, package, and item details into service workflows, with tracking information where returned by the supplier.
Access authorized purchase order and invoice data to support customer account questions and tasks.
Retrieve company information, contacts, locations, and supplier characteristics to support informed sourcing conversations.
Available capabilities and data depend on published endpoints, versions, permissions, and deployment scope.
Advanced functionality not available through PromoStandards endpoints. Product Catalog tools require access to an existing indexed database or the optional Essent AI™ Data - Catalog service.
Control who can connect, which data they can access, and what MCP tools they can use. Essent AI Connect applies identity, permissions, and credential protection to each connection and every call.
Control access for employees and authorized customers based on who they are and what they are permitted to do. Each request stays within the permissions established for that connection.
Give AI access to selected business data and approved capabilities through your published tools. Define which information and tools are available for each authorized use.
Keep underlying service credentials protected from the AI model. Essent AI Connect handles authentication so authorized assistants and agents can use approved tools without receiving those credentials.
Validate tool requests and responses, and record activity to support oversight. Activity records help your team review how tools are used, investigate issues, and troubleshoot connections.
Control what AI can do as well as what it can see. Actions beyond retrieving information require controlled AI tools and explicit authorization.
Keep people involved in consequential business decisions. Review AI-generated recommendations and outputs for accuracy and suitability before making commitments or taking action.
Governed connections. Informed decisions. Essent AI Connect controls access to data and tools. These controls, together with your AI application’s policies and your organization’s review practices, govern how that data is used and how decisions are made.
Hit the ground running with Essent AI Connect. Once connected, authorized AI assistants and agents gain business context to support informed decisions.
Work with Essent to review your available services and data, then choose a business question or workflow where AI can provide practical value.
Define which users, trading partners, and AI applications can connect, along with the data and MCP tools each is authorized to use.
Work with Essent to test representative requests, review results, and confirm the workflow. Expand to additional users and use cases as your needs evolve.
Essent brings engineering expertise, technologies, and services to help promotional product suppliers, decorators, and distributors put AI to work. From connecting trusted business data to improving customer experiences and optimizing business processes, Essent supports your team as opportunities, requirements, and capabilities evolve.
One individual. Your internal team. Your organization and authorized customers. Choose your scope of access to the same core connector.
for 1 named user | 1 max
Connect your AI assistant to the business data available through your PromoStandards endpoints.
Discuss Personal →includes 3 named users | 10 max
each additional named user $20/month
Connect your internal organization or team to approved supplier data through their AI assistants.
Discuss Team →includes 5 named users | 100 max
each additional named user $15/month
volume licensing above max available
Connect your organization and extend controlled access to authorized customers.
Discuss Trading Partner →A named user is an identifiable person authorized to connect.
Setup fees for the Team and Trading Partner editions apply.
AI applications, assistants, agents, and related subscriptions are separate and are not included.
These prices apply to MCP Connector for PromoStandards. OrderTrax MCP includes a data warehouse and is priced separately.
You already invested in PromoStandards.
Let’s turn that foundation into a practical, governed connection to AI.
Discuss your services, use cases, and next steps.